Name
Pacific Southwest Association of REALTORS®
What We Do
PSAR serves over 3,500 REALTORS® across San Diego County with three convenient locations and fast, personal service that saves time and reduces frustration. Members gain access to CRMLS—featuring Matrix, Paragon, and the new AI-powered, mobile-friendly Perchwell—helping agents work smarter and stay competitive. PSAR provides Sentrilock and Supra for secure, efficient property access, plus ongoing training, advocacy, and networking to help members grow their business and stay ahead of industry changes. An open, transparent committee and board structure gives every member a voice in shaping the future of the association. PSAR’s mission is to empower real estate professionals, guided by values of integrity, professionalism, service, and inclusivity. Whether navigating market shifts, seeking better tools, or building strong relationships, PSAR helps REALTORS® succeed with support that’s responsive, relevant, and reliable.